Shopify Plus Migration Strategy
16-page enterprise strategy document for a German B2B/B2C kitchen brand migrating from PrestaShop — covering platform capabilities, EU compliance (VAT/OSS, e-invoicing mandates, triangular transactions), B2B architecture, and a phased AI commerce roadmap.
A German kitchen products brand operating a hybrid B2C/B2B model with a French 3PL needed to evaluate whether Shopify Plus could handle their complex requirements: EU VAT compliance across multiple jurisdictions, B2B wholesale with payment terms, Germany's upcoming e-invoicing mandate (XRechnung/ZUGFeRD), and a forward-looking AI commerce strategy — all while migrating from PrestaShop.
A comprehensive 16-page technical strategy document covering full Shopify Plus platform capability audit, B2B checkout limitations documented honestly, EU compliance architecture including VAT reverse charge, VIES validation, triangular transaction invoicing, and Germany's e-invoicing mandate with GoBD archiving. AI commerce strategy across three phases: foundation (migration + data optimization), activation (Shopify Catalog discovery), and expansion (autonomous commerce readiness).
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