[{"data":1,"prerenderedAt":80},["ShallowReactive",2],{"work-eu-brand-strategy":3},{"id":4,"title":5,"body":6,"category":45,"challenge":46,"codeSnippet":47,"description":51,"extension":52,"featured":53,"finalScreenshot":54,"gridOrder":55,"isDemo":53,"isDemoURL":40,"liveUrl":56,"meta":57,"mockupImage":58,"navigation":59,"nextProject":56,"order":60,"path":61,"results":56,"schneiderFeatured":53,"schneiderOrder":56,"seo":62,"solution":63,"stem":64,"subtitle":65,"tags":66,"techStack":73,"thumbnail":77,"thumbnailVideo":56,"year":78,"__hash__":79},"works/works/eu-brand-strategy.md","Shopify Plus Migration Strategy",{"type":7,"value":8,"toc":39},"minimark",[9,14,18,21,26,29,33,36],[10,11,13],"h1",{"id":12},"shopify-plus-eu-market-ai-commerce-strategy","Shopify Plus EU Market & AI Commerce Strategy",[15,16,17],"p",{},"A comprehensive 16-page technical strategy document prepared for a German kitchen products brand operating a hybrid B2C/B2B model with a French 3PL. Covers what Shopify Plus makes available in the EU market today, what is not yet available, and a concrete AI commerce strategy.",[19,20],"hr",{},[22,23,25],"h2",{"id":24},"scope","Scope",[15,27,28],{},"Full platform capability audit (Shopify Payments Germany, Markets, B2B with company profiles and payment terms, Shopify Tax with OSS, 2,048 variants, Flow, Functions). B2B checkout limitations documented honestly (no Shop Pay, no accelerated checkout). EU compliance architecture including VAT reverse charge, VIES validation gaps in B2B checkout, triangular transaction invoicing requirements, and Germany's e-invoicing mandate (XRechnung/ZUGFeRD with GoBD archiving). AI commerce strategy across three phases: foundation (migration + data optimization), activation (Shopify Catalog discovery), and expansion (autonomous commerce readiness).",[22,30,32],{"id":31},"how-it-was-built","How It Was Built",[15,34,35],{},"Researched and fact-checked using Claude for drafting, Gemini for cross-referencing, and NotebookLM for validation against Shopify's official documentation and changelog. All claims sourced against official docs as of March 2026. Final review and domain expertise applied by me.",[15,37,38],{},"This represents the kind of enterprise consulting deliverable I produce — technically precise, honest about limitations, and structured for executive decision-making.",{"title":40,"searchDepth":41,"depth":41,"links":42},"",2,[43,44],{"id":24,"depth":41,"text":25},{"id":31,"depth":41,"text":32},"Enterprise Consulting","A German kitchen products brand operating a hybrid B2C/B2B model with a French 3PL needed to evaluate whether Shopify Plus could handle their complex requirements: EU VAT compliance across multiple jurisdictions, B2B wholesale with payment terms, Germany's upcoming e-invoicing mandate (XRechnung/ZUGFeRD), and a forward-looking AI commerce strategy — all while migrating from PrestaShop.",{"language":48,"filename":49,"code":50},"graphql","queries/b2b-company-setup.graphql","mutation companyCreate($input: CompanyCreateInput!) {\n  companyCreate(input: $input) {\n    company {\n      id\n      name\n      mainContact { customer { id email } }\n      locations(first: 5) {\n        edges {\n          node {\n            id\n            name\n            shippingAddress { countryCode }\n            buyerExperienceConfiguration {\n              paymentTermsTemplate { id name }\n            }\n          }\n        }\n      }\n    }\n    userErrors { field message }\n  }\n}\n","16-page enterprise strategy document for a German B2B/B2C kitchen brand migrating from PrestaShop — covering platform capabilities, EU compliance (VAT/OSS, e-invoicing mandates, triangular transactions), B2B architecture, and a phased AI commerce roadmap.","md",false,"/images/projects/eu-brand-strategy-final.jpg",11,null,{},"/images/projects/eu-brand-strategy-mockup.jpg",true,19,"/works/eu-brand-strategy",{"title":5,"description":51},"A comprehensive 16-page technical strategy document covering full Shopify Plus platform capability audit, B2B checkout limitations documented honestly, EU compliance architecture including VAT reverse charge, VIES validation, triangular transaction invoicing, and Germany's e-invoicing mandate with GoBD archiving. AI commerce strategy across three phases: foundation (migration + data optimization), activation (Shopify Catalog discovery), and expansion (autonomous commerce readiness).","works/eu-brand-strategy","Technical Documentation",[67,68,69,70,71,72],"Shopify Plus","B2B","EU Compliance","UCP","VAT","E-Invoicing",[67,74,75,70,76],"Shopify Markets","Shopify B2B","Agentic Storefronts","/images/projects/eu-brand-strategy.jpg","2026","ZwVa0w0ZW6VDn_M6TCW599dj5kR-rcK1ye0aZlh-L3Q",1773700381244]